Mrs. Meyer's Clean Day

I don't usually notice the designs on cleaners and chemicals that much, but the Mrs. Meyer's Clean day series was so different from the others that I couldn't help but notice. My first reaction to this interestingly designed brand was, "Are these really cleaning supplies?" One of the most unique features of the bottle designs are the color of the bottles and the color of the labels. Both of these features set a vintage mood for the brand. The neutral color of the bottle has a unique matte look to it making it vastly different from the other shiny synthetic looking cleaners. To me the bottles' matte texture makes them seem much higher quality. The colors of the label are somewhat muted giving a vintage feel. Even the name itself is kind of a retro touch.

Looking at a closeup of the bottle one can see that the font choice for the bottle is very reminiscent of retro signage with curved letters and small ornamental elements like the star for the apostrophe. I think that the choice of an analogous font color to the background was a great choice. The watermark of the woman behind the main body text reminds me of a neon sign that would accompany the title text if it were on an old retro sign.

Among all of the bottles that make up the Mrs. Meyer's Clean Day brand, my favorite is the laundry detergent. I chose this one as my favorite for a few reasons; one, the layout of the information on this particular bottle works the best, and I love the addition of the detachable card and the measuring spoon. There is a nice sense of hierarchy to the information on this bottle with certain words and numbers being called out.

Overall, the Mrs. Meyers Clean Day brand stuck out to me among the other cleaners as very successful and vintage inspired. I would definitely buy this brand in the future!