Peter Rabbit Organics is a very interesting product due to its unique packaging. I have always been interested in the food that comes in pouches. I think its kind of cool becuase its like the packages that astronauts would eat food from. Even though its a little funny, the idea seems more economically friendly in many ways than putting the food in boxes and then in plastic containers. I absolutely loved Peter Rabbit as a little kid and if I were still a kid I would be eating this! The overall design is bright and inviting with the cute little guy, Peter Rabbit, on the front along with the pictures of the fruit contained in the pouch. I love the simplicity of the design, It shows very clearly what is in the pouch with the flavor being written across the white area. I think that this is the first thing I notice, the flavor, which is good. Even though the typography and the visual style is quite modern, I love the classic character that they chose to represent as their logo. This is obviously a kid's snack, but I think the design is somewhat more sophisticated that an average kids snack. Since Peter rabbit is older than most kids would remember, I think this could be nostalgic for adults or young adults that remember the character. The initial enticing thing about the snack is its colors that are bright and friendly. I believe that the design is successful and fits its target audiences well.
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